$39 / month pays for itself the first time one golfer books one lesson.
We priced Featured deliberately below the threshold where you have to think about it. Here's the arithmetic, with BC numbers, no marketing math.
How few new customers makes this worth it?
A typical 45-minute beginner lesson at a BC range covers two months of Featured.
About one new walk-in per week buying a medium bucket.
One new regular who comes twice a month covers it indefinitely.
Numbers are conservative BC averages. Lesson rates from sampled BC range pricing pages; bucket prices from public menus at six Vancouver and Victoria ranges, May 2026. Adjust for your own pricing.
Three honest scenarios.
Featured brings 1 new lesson per month
One lesson at $75 - the BC average for a 45-minute beginner lesson with a range-employed pro.
1 lesson + 6 new bucket purchases per month
Average bucket of balls in BC is $14-16. Six new buckets a month = roughly two new walk-ins per week.
2 lessons + 12 buckets + 2 new regulars (4 visits/mo each)
If your range has Toptracer, lessons, or a short-game area, this scenario is conservative - those amenities convert searchers at much higher rates.
Six things the free listing doesn't do.
Priority placement on your city page
Featured ranges show before free listings. The top spot gets ~60% of clicks - this is the single biggest driver of profile views.
Up to 12 photos
Free listings show a generic placeholder. Profiles with real photos get roughly 3× more time-on-page and meaningfully more direction-clicks.
Book Lesson / Book a Bay CTA
A dedicated booking button at the top of your profile - one click from a golfer deciding where to practice straight into your booking page.
Monthly performance report
Profile views, calls, and direction requests in a monthly email - attribute walk-ins back to the listing instead of guessing.
Monthly insights report
Emailed first of each month: profile views, calls, direction requests, top search terms that surfaced your range. Used to spot trends, not vanity metrics.
Featured badge across the site
Visible in city pages, search results, and the homepage carousel. Sand-coloured tag that draws the eye without screaming.
What else could you spend $39 on?
The cost of not being on the page.
When a golfer in your area searches “driving ranges near me” and your competitor is Featured, the golfer sees their range first. They tap call. They book a lesson. They become a regular - at the Featured range, not yours.
You never see that customer. You never know you lost them. There's no analytics dashboard that shows the line of regulars who chose someone else because they couldn't find you.
$39/month to be visible. The downside is one missed customer per year you never knew about. The math is asymmetric.
Questions we get from range owners.
Why $39 specifically?
$39 is one lesson at most BC ranges, three buckets of balls, or two visits from a regular customer. It's intentionally below the threshold where you have to think about it - if Featured brings one new customer per quarter, it pays for itself for the year.
Is it worth it if my range is already busy?
Probably not for capacity reasons. But Featured is also a hedge against drift: when a competitor goes Featured and you don't, golfers searching for ranges in your city see them first. You lose nothing today, but a year from now you've quietly lost regulars you never tracked.
How quickly will I see ROI?
Most listings see calls and direction requests within the first week after going Featured, because they jump to the top of their city page. Whether those convert depends on how compelling your photos and amenities are - which is the other thing Featured unlocks.
What if I just want to update info, not pay?
Then don't pay. Claim your free Basic listing, fix anything that's wrong, and use the free `Suggest an edit` form whenever something changes. Featured is for ranges that specifically want more discovery; the free listing is enough if you're not trying to grow.
Can I cancel?
Yes, anytime. You revert to the free Basic listing - you keep your photos and any edits you made. No contract, no cancellation fee.
One lesson, three buckets, two repeat visits.
That's the threshold.
Hit that and Featured paid for itself. Hit more and it's pure margin. Cancel the second it stops making sense - no contract, you keep all your data and revert to the free Basic listing.