$39 / month pays for itself the first time one golfer books one lesson.
We priced Featured deliberately below the threshold where you have to think about it. Here's the arithmetic, with BC numbers, no marketing math.
How few new customers makes this worth it?
A typical 45-minute beginner lesson at a BC range covers two months of Featured.
About one new walk-in per week buying a medium bucket.
One new regular who comes twice a month covers it indefinitely.
Numbers are conservative BC averages. Lesson rates from sampled BC range pricing pages; bucket prices from public menus at six Vancouver and Victoria ranges, May 2026. Adjust for your own pricing.
Three honest scenarios.
Featured brings 1 new lesson per month
One lesson at $75 - the BC average for a 45-minute beginner lesson with a range-employed pro.
1 lesson + 6 new bucket purchases per month
Average bucket of balls in BC is $14-16. Six new buckets a month = roughly two new walk-ins per week.
2 lessons + 12 buckets + 2 new regulars (4 visits/mo each)
If your venue has Toptracer, lessons, or a short-game area, this scenario is conservative - those amenities convert searchers at much higher rates.
Six things the free listing doesn't do.
A richer profile, above basic listings
Featured ranges appear above unclaimed basic listings on your city page, with photos, pricing, and a booking link right on the card - so golfers see a range they can act on instead of a map pin they scroll past.
Up to 12 photos
Free listings show a generic placeholder. Real photos of your bays, greens, and clubhouse give a golfer a reason to choose you over a listing they can't picture.
Book Lesson / Book a Bay CTA
A dedicated booking button at the top of your profile - one click from a golfer deciding where to practice straight into your booking page.
Monthly performance report
Emailed the first of each month: profile views, calls, direction requests, and the search terms that surfaced your venue - so you can attribute walk-ins to the listing instead of guessing.
Featured badge across the site
Visible in city pages, search results, and the homepage carousel. Sand-coloured tag that draws the eye without screaming.
What else could you spend $39 on?
The cost of a bare listing.
When a golfer in your area searches “driving ranges near me” and lands on your city page, an unclaimed range is a name, a map pin, and nothing else. No photos. No pricing. No way to tell if you have covered bays, lessons, or a Toptracer setup. So they tap the range that shows them.
You never see that customer. You never know you lost them. There's no dashboard that shows the line of golfers who scrolled past a blank listing and chose the range that showed them photos and a price.
$39/month to show golfers what you actually offer. The downside of staying a bare pin is one missed customer per year you never knew about. The math is asymmetric.
Questions we get from venue owners.
Why $39 specifically?
$39 is one lesson at most BC ranges, three buckets of balls, or two visits from a regular customer. It's intentionally below the threshold where you have to think about it - if Featured brings one new customer per quarter, it pays for itself for the year.
Is it worth it if my range is already busy?
Probably not for capacity reasons. But even a busy range loses the golfer who lands on your city page, sees an unclaimed listing with no photos, pricing, or hours they can trust, and picks the range that actually showed them what it offers. Featured is how you stop being a bare map pin to someone who's deciding right now.
How quickly will I see ROI?
A profile with photos, pricing, and a booking link gives a golfer everything they need to choose you - where a bare listing sends them back to Google to keep looking. Featured also puts a monthly report in your inbox (profile views, calls, direction requests) so you can see what the listing actually drives instead of guessing. How well it converts comes down to how compelling your photos and amenities are, which is exactly what Featured unlocks.
What if I just want to update info, not pay?
Then don't pay. Claim your free Basic listing, fix anything that's wrong, and use the free `Suggest an edit` form whenever something changes. Featured is for venues that specifically want more discovery; the free listing is enough if you're not trying to grow.
Can I cancel?
Yes, anytime. You revert to the free Basic listing - you keep your photos and any edits you made. No contract, no cancellation fee.
One lesson, three buckets, two repeat visits.
That's the threshold.
Hit that and Featured paid for itself. Hit more and it's pure margin. Cancel the second it stops making sense - no contract, you keep all your data and revert to the free Basic listing.